HOW TO CREATE A BUSINESS WEBSITE that WORKS
The goal of website optimization is to drive more traffic to your website. If you are spending all of your marketing budget on ads and you have a poorly optimised website, then you are wasting your hard earned money.
Consider these questions.
Does your website build trust and credibility with your audience through client or product reviews and testimonials?
How Is your website targeted at your target audience?
Do potential clients / customers have a user-friendly customer experience?
Does your branding reflect your mission and vision?
Here’s a rundown of the key insights that your business website should include. SEO is another key component that we will come back to another time.
Showcasing Trust and Credibility
Do you have positive customer reviews displayed on your website? Simply having a web presence in todays crowded digital space is not enough to stand out from the crowd. Your website should include different forms of social proof. This could look like positive reviews and testimonials from satisfied customers, user generated content, sharing your brand’s milestones and awards and verified and engaging social media content.
The Target Audience
Different demographics prefer different advertising. Understanding your target audience is the foundation for driving your strategy and for driving more visitors to your website. Tailor your website and social media content to reach the specific group of people that will buy your products and or services. Your website should appeal to and resonate with your target audience.
Effective Branding
A strong brand is more than flashy colours and bold fonts. Branding done right creates recognition, authenticity, engagement, and loyalty among customers. Your brand should show what your business offers and why your offering is important. Branding highlights what sets your business apart from competitors. Customer loyalty drives repeat visits to your website.
The User Friendly Customer Experience
Have you ever gone onto a website that is not mobile phone friendly? Or where it is near impossible to locate and purchase the desired products. The experience that a potential customer has through using your website directly impacts purchasing decisions and repeat business. If your website is not user friendly, it could be resulting in lost sales opportunities.
Websites are a key component of a greater strategic approach to marketing your business. When done right, it should drive more traffic to your website, generating repeat visits and more leads. At Virtual Walkabouts, we use a proven marketing framework to support our clients in the digital space.
If it has been a while since you have evaluated your website, get in touch with us. Let’s get the ball rolling for long term profitability and success.
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